Seattle, WA · Working worldwide

Charles Boonsu

Video creative, director and editor for artists, brands and AI studios.

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Brands, artists & league collaborators

adidas
T-Mobile

Charles Boonsu · Seattle, WA

About

From first idea to final frame.

A video generalist who loves bringing visions to life. With 10+ years across production, editorial and VFX, I partner with clients, directors and crews at every stage, from development and production through post and final delivery.

Adobe Suite & 3D: Premiere Pro

After Effects

Photoshop

Illustrator

Blender

SynthEyes

DaVinci Resolve
AI-native: Luma

Midjourney

Krea

Seedance

Codex

Claude

charlesboonsu@gmail.com

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Utopai Studios

Video Creative Lead

Watch Hachikō on YouTube

Hachikō (2026)

Hachikō: watch the full feature

Director, Writer, Editor & Sound Design

A painterly short based on the true story of the Akita who waited at Shibuya Station for his companion’s return.

Making of Hachikō

Behind the scenes · 1:19 · 1.9M views

Hachikō Prompt Pack

Campaign Strategy & Copy

A launch built to turn viewers into makers, giving people a direct way into the film and the prompts behind it.

Premiere. The full short launches on YouTube, TikTok, Instagram and X, with a 50-second vertical cutdown the next day.
Behind the scenes. A short screen-capture reel shows the film taking shape in Pai Pro and ends with one ask: comment HACHI.
Auto-DM. Every HACHI comment triggers a DM with the Hachikō Prompt Pack and a link to watch the full film.
Second drop. A Pai Pro video model breakdown follows with its own pack, unlocked with PAIPRO.

Measured on views and engagement across the first 14 days.

Hachikō running through a 1930s Tokyo street

Watch the full feature

Prompt Pack · Hachikō Special Edition

Why we made it

Hachikō’s story has been told many times, in films, in books and in the statue that still stands outside Shibuya Station. We wanted to tell it in a way no one had seen before: as a painterly animated film, with the kind of hand-crafted look that would normally take a full animation studio, a large budget and years of production to achieve. Working with AI let a small team reach that level of craft, building a 1930s Tokyo frame by frame and holding one painterly style across every shot, so the story could feel as timeless as the memory it comes from.

Luma AI

Senior Video Creative

Launch videos

2025–2026

Introducing Uni-1Creative director, editor & Gaussian splat motion

**Introducing Luma Agents**Creative director & editor

**Series C announcement**Director & editor

Launch films for Luma’s biggest moments: Uni-1, a model that thinks and generates pixels at the same time; Luma Agents, creative agents that carry a brief from first idea to final delivery; and “Building for the Future,” announcing Luma’s $900 million Series C.

Shorts

Made with Luma

OverclockCreator, director & editor · Ray3

**Dead Inside?**Creator, director & editor · Ray3.14

**Soul Code · Episode 1**Creator, director & editor · Ray3.14

Short films and commercials I created, directed and edited to show off Luma’s Ray video models, from first idea to final cut. Overclock turns Midjourney v7 stills into a street-racing story with Ray3 image-to-video; Dead Inside? and Soul Code put Ray3.14’s native 1080p and consistent characters to work.

Annotations

Visual annotation · Ray3

Friend or FoeOne robot, one warrior: a few strokes decide whether it blasts them, swats them away or lifts them onto its shoulder.

Captain of ExpressionDirecting a performance by drawing on the frame: the eye patch comes off, the blade comes up, a parrot lands for a kiss.

OffscreenPulling things in from beyond the frame: a tarantula from the sea, an explosion, a pelican on the rail, a dog on deck.

A three-film campaign for Ray3’s visual annotation, which lets you sketch on a frame (an arrow, a circle, a quick note) to direct what happens next.

Freelance

On the road with Macklemore for the BEN Tour: 76 shows in 23 countries across six legs. Spin the globe or open a leg below; highlighted shows have their own clip.

Drag to rotate · Click a pin

Dublin Apr 3, 2023 · 3Arena · Ireland UK & Europe · Europe timelapse (leg reel)

01 / 76

Tour dates

ClipNo clip yet

Tour video

The BEN Tour · 2023–2024

**The BEN Tour: UK/Europe 2023**Co-creator with Jake MaGraw

Black and white photo of Macklemore on stage facing the crowd — **On stage**Live

Charles backstage with a camera rig and tour pass — **Behind the camera**Backstage

Portrait of Macklemore in a light blue shirt against an orange wall — **Portrait**On tour

Warm-lit bedroom scene from the Faithful shoot — **Set still**Faithful

Black and white photo of the BEN Tour crew backstage, with Charles in the group — **The crew**BEN Tour

Co-created the tour film for the UK and Europe leg with Jake MaGraw, released on Macklemore’s YouTube channel. On the road I led social campaigns and tour visuals: recaps, reels and merch drops filmed and cut between shows across six legs.

Beast Games

MrBeast · Prime Video · 2024

Beast Games VFXLaunch assets · New York & LA

**Beast Games · New York reel**VFX assets for the launch

**Beast Games · LA reel**VFX assets for the launch

Tasked with creating VFX assets for the launch of Beast Games, MrBeast’s competition series on Prime Video, used across the New York and LA launch reels.

Event recaps

Festivals · Tours · Live events

On the ground, every set

Eventcapture& recaps

Festivals, tours, launches and live activations, captured on the ground and cut into recaps that bring the energy back to everyone who missed it. Bonus: same-day edits, cut on site so a polished recap is ready to post while the crowd is still talking about it.